Amidst the rapid trend of consumerism and competition in the creative industry, the emergence of brands that prioritize environmental sustainability is a breath of fresh air for consumers who are increasingly aware of the importance of the earth's ecosystem. Palka, a local brand known for its reuse and recycling-based products, demonstrates that education about environmental issues can start small and remain enjoyable.
Photo Documentation of the Atmosphere of Palka Art Craft Store by Palka Kreatif
According to Palka, the role of eco-friendly products lies not only in their aesthetics, but also in their inherent value. Their products are designed as a means of communication, slowly but consistently, like water droplets gradually eroding stone. "We're not just showcasing cute or pretty products, but also good products," they said.
Through small products like books made from recycled paper or decorations made from used glass, Palka strives to raise awareness. "People become curious, inquisitive, and ultimately realize that protecting the environment can be done through incredibly enjoyable things in everyday life," they added.
Photo Documentation of the Atmosphere of Palka Art Craft Store by Palka Kreatif
However, building a brand focused on sustainability isn't without its challenges. One of the most challenging things is keeping those sustainability values alive and preventing them from becoming mere marketing gimmicks. "Hopefully, it (environmental issues) won't be a gimmick. We also have to exercise restraint, for example, in our use of plastic, or seriously sort our waste, even though we know that's not easy in the current system," said the Palka team.
In both studios and stores, they don't completely ban the use of plastic, recognizing the limited control they have over consumer behavior. However, they continue to promote a culture of waste sorting and responsible management of the waste they produce, from differentiating between paper and plastic to food waste.
Photo Documentation by Palka Kreatif
For Palka, their primary mission is to make a sustainable lifestyle a natural and enjoyable choice, not something rigid or exclusive. With a warm and lighthearted approach, they strive to bring this important message into consumers' everyday lives. "Keeping that value alive as a lifestyle, not just a marketing strategy. That's what we continue to strive for," they concluded.
Resource person: Juwita (Palka PR)
Interviewer: Yuni
Author: Noverdy R
